Who This Course Is For

  • Small Business Owners

    Learn how to start generating more customers and brand recognition using Google Ads.

  • Local & Global Non Profits

    Find out how to get the most out of your Google Ad Grant to increase targeted traffic on your website.

  • Individuals & Entrepreneurs

    Quickly learn the basics of Google Ads setup and management to promote your idea or business.

What You Will Learn

  • Intro to Google Ads

    You will get a high-level overview of what Google Ads is, how it works, and how to get the most out of it.

  • Structuring Your Account

    You'll learn how to setup and structure your account with tutorials along with tips for success.

  • Measuring Results

    To keep your account performing well, you will also learn what metrics to track, how to measure success, and how to perform ongoing management.

Course curriculum

  • 1
    Welcome to the Course!
  • 2
    Intro to Google AdWords
  • 3
    Prep Work
  • 4
    Campaigns
  • 5
    Ad Groups
  • 6
    Keywords
  • 7
    Ads
  • 8
    Ad Extensions
  • 9
    Conversion Goals
  • 10
    Account Management
  • 11
    Next steps
  • How to use this course Before we begin...
  • How Google AdWords Works Intro to the AdWords Interface Definitions to Know Test your learning
  • Understanding Your Target Audience What Do You Want Customers To Accomplish Target Audience Exercise
  • Structuring Your Campaigns Campaign Settings Tutorial: How To Create A Campaign Test your learning
  • Structuring Your Ad Groups Tutorial: How To Create An Ad Group Test Your Learning
  • Importance of Keywords Tutorial: How to use Keyword Planner Test your learning
  • Ad Creation Basics Tutorial: How to Create an Ad Test your learning
  • Intro to Ad Extensions Goal | Visit your business Goal | Contact You Goal | Convert on Website Goal | Download App Test your learning
  • Measuring Success Tutorial: Creating Conversion Goals Tutorial: Adding Conversion Goals to Website Test your learning
  • Measuring Results Ongoing Management Google AdWords Weekly Checklist
  • More resources for you Before you go...

Pricing

One-time payment

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Start growing your business or nonprofit with Google Ads today!

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