Learn Google Ads & The Google Ad Grant

Comprehensive Guide to Successfully Setup and Manage Google Ads

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Small Business Owners

Learn how to start generating more customers and brand recognition using Google Ads.
Local & Global Non Profits

Find out how to get the most out of your Google Ad Grant to increase targeted traffic on your website.
Individuals & Entrepreneurs

Quickly learn the basics of Google Ads setup and management to promote your idea or business.

Intro to Google Ads

You will get a high-level overview of what Google Ads is, how it works, and how to get the most out of it.
Structuring Your Account

You'll learn how to setup and structure your account with tutorials along with tips for success.
Measuring Results

To keep your account performing well, you will also learn what metrics to track, how to measure success, and how to perform ongoing management.

How to use this course Before we begin...
How Google Ads Work Intro to the Google Ads Interface Definitions to Know Test your learning
What is the Google Ad Grant Google Ad Grant Maintaining Eligibility
Understanding Your Target Audience What Do You Want Customers To Accomplish Target Audience Exercise
Structuring Your Campaigns Campaign Settings Tutorial: How To Create A Campaign Test your learning
Structuring Your Ad Groups Tutorial: How To Create An Ad Group Test Your Learning
Importance of Keywords Tutorial: How to use Keyword Planner Test your learning
Ad Creation Basics Tutorial: How to Create an Ad Test your learning
Intro to Ad Extensions Goal | Visit your business Goal | Contact You Goal | Convert on Website Goal | Download App Test your learning
Measuring Success Tutorial: Creating Conversion Goals Tutorial: Adding Conversion Goals to Website Test your learning
Measuring Results Ongoing Management Google AdWords Weekly Checklist
More resources for you Before you go...

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